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When your plans don’t do according to plan.

Am I really going to do this? Yep, I guess I am. This incident is still a bit fresh and I’m working hard to promote my services as a virtual event producer and online instructional designer, so why would I want to tell the world that I screwed up? Because it happens to everyone and we need to get over the idea of thinking we are going to perfect.

So, here’s the story. I produce a monthly virtual networking event for Women in Networking, a group that brings together women from all over the world to practice networking skills and…


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In a high-tech, low-touch world of business we have come to accept the concept of nurturing professional relationships through automation. Does that even make sense to you? It sure doesn’t to me. How is sending an automated, pre-scheduled mass email to a client or professional connection nurturing to anyone?

By definition to nurture is to care for and encourage the growth or development of another.

Planning an email based on your assumptions of what someone will be feeling or contemplating at a time in the future is certainly a way to stay top of mind — and I encourage this…


The only things that any of us do with extreme regularity are actions that have become habits.

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Over 10 years ago a group of business acquaintances, friends really, began a daily email chain with the sole purpose of sharing with each other what they were grateful for that day. The group quickly became known as the grateful groupMy Grateful Group.

The group has seen a few members come and go and has fluctuated in size from about 10–14 people, always with the same founding core. Members of the group are spread across the country, from rural Wisconsin to…


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I have a 36-point checklist that I give to people who are starting a business. This check list is far from complete. It contains the big things. The essential things. And many of the items on the list could have checklists of their own.

So, why the checklist? And why not make it longer so it’s comprehensive? Because most people, when faced with a detailed extensive list will panic, freeze and end up in complete overwhelm, leading to a complete shutdown and lack of action. It’s almost as paralyzing and having no list or direction at all. …


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You’re probably hoping that these three mistakes when starting a business are tactical strategies that can be changed or corrected overnight and your business will start rockin! I wish it were that simple. The tactical stuff is easy. It’s the “head” stuff that gets in the way.

Of course there are million different ways you can fail at starting up your dream business, but how about we start by looking at the 3 things that we must turn around in order to have a shot.

Underestimating the amount of time it will take to get profitable.

The goal of any business owner is to make a profit. Sure there are other…

Sheri Bennefeld

Virtual Event Producer | Learning & Development Expert skilled at transforming your live courses, retreats & programs for virtual delivery.

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